Google Analytics is undoubtedly one of the most popular tools for web analytics.
Still, many webmasters are looking for the best Google Analytics alternatives.
Why this?
Google Analytics has a few drawbacks.
On the one hand, Google Analytics uses data samples. This means that the results you see are based on a percentage of your actual data. Because of this, the data may be displayed distorted.
Another major problem is that Google keeps track of all of your data in order to use it for advertising. If you are concerned about privacy, this can be a major obstacle.
Fortunately, there are many Google Analytics alternatives that offer the same functionality.
Some of these web analytics tools even offer advanced features.
Do you want to know which ones?
Check out this list of the best web analytics tools.
In this list, I have tried to list the main features, pricing details, advantages and disadvantages of all web analytics tools. When looking for the best Google Analytics alternatives, take the time to figure out which one will best suit your needs.
Google Analytics alternative # 1: SEMrush
This all-in-one SEO tool is a popular alternative to Google Analytics because of its versatility and extensive functionality. You have solutions for content marketing, market analysis, keyword research and social media marketing.
Key Features
- Bio and advertising research
- Backlink checker
- Traffic analysis
- Audit site
- Competitive research
advantages
- Detailed analysis presented in an easy-to-understand way
- Individual plans based on customer requirements
- Simple competition research
- Access to Traffic Analytics API (on request)
disadvantage
- Long learning curve
- May seem too advanced for beginners
Pricing plans
- Pro plan: $ 99.95 per month
- Guru Plan: $ 199.95 per month
- Business plan: $ 399.95 per month
- Free trial available
Pro tip: Use SEMrush Big Data visualizations to see a domain comparison of your competitors.
Image via SEMrush
Google Analytics Alternative # 2: Finteza
In terms of functionality, Finteza has tough competition for Google Analytics.
Finteza’s advanced features have been designed with the needs of seasoned webmasters, advertising buyers and traffic managers in mind.
This web analysis tool has a conversion funnel and an advertising engine. They can help you generate more leads and traffic and increase your conversion rate.
Key Features
- Identify bot traffic: Finteza’s traffic details report divides traffic sources into three colors – green traffic, yellow traffic, and red traffic. While green represents real users, red traffic shows spoofers and bots.
- Customization for Conversion Funnels: Finteza allows you to add multiple criteria to customize your funnel. Your events can include actions like clicking buttons, moving your mouse, or even adding a product to the cart. This feature can help you gain insights that can be used to create powerful funnels.
- Automatic funnel creation for similar events: By using the same prefix for related events, you can automate your funnel creation process in Finteza. This web analysis tool automatically links all related events with one another.
- Ad optimization with retargeting options: In addition to targeting and retargeting ad options, Finteza also offers multi-channel attribution. That means you can reach your audience through multiple media.
- Bypass ad blockers: Finteza sends all of your shared data through a proxy located on your own website. For this reason, browsers and plugins cannot block the data you send.
advantages
- User friendly
- Multiple integrations
- Detailed and accurate reports
- Segmentation of reports
- Automatic event-based sales funnel
disadvantage
- Can take a while to learn
Pricing plans
- Website and app analytics: $ 25 per 100,000 unique visitors per month
- Multi-Purpose Advertising Engine: $ 4 per 100,000 impressions per month
- You can get a free demo and a free 30-day trial.
Pro tip: Use Finteza’s multi-channel attribution option to retarget your ads.
You can find more information about this web analysis tool and its functions in my detailed review of Finteza.
Image via Finteza
Google Analytics alternative no.3: Clicky Click
If you like simplicity, Clicky’s user interface is sure to win you over. It’s clear and focuses on the data. This web analytics tool allows you to track and analyze your website traffic in real time.
Key Features
- Heat maps
- Bot detection and blocking
- Analysis on site
- Operating time monitoring
advantages
- Clean interface
- Campaign tracking in real time
- Detailed reports
disadvantage
- Can have speed issues at times
Pricing plans
- Free plan
- Pro plan: $ 9.99
- Pro Plus plan: $ 14.99
- Pro Platinum: $ 19.99
- Custom plan: Varies based on requirements
- All new accounts will receive a 21-day free trial of their premium plan
- Free demo available
Pro tip: use filter and segmentation options for a more accurate result.
Image via Clicky
Google Analytics alternative # 4: Serpstat
This web analytics tool is designed to meet all of your SEO needs. From keyword research to backlink analysis to competitive analysis, it offers functions for everything. Whether you are an SEO pro or just starting out, this tool has something for everyone.
Key Features
- Competitive research
- On-page audit
- Search and advertising analysis
- Market intelligence
advantages
- Multiple functions
- Budget friendly
- Simple website audit
- Large database of backlinks
disadvantage
- Some tutorials may be out of date
- The UX may seem a little confusing
Pricing plans
- Lite plan: $ 69 per month
- Standard plan: $ 149 per month
- Advanced Plan: $ 299 per month
- Enterprise plan: $ 499 per month
- For a free trial or a personal demonstration, ask your team.
Pro tip: turn on email notifications to be notified when your domain or keyword ranking changes.
Image via Serpstat
Google Analytics alternative no.5: SERanking
This all-inclusive tool has features for keyword suggestions, backlink analysis, SEO / PPC competition research, social media management, and more. This web analytics tool can be useful for small business owners, SEO professionals, as well as digital marketing agencies.
Key Features
- Keyword grouping
- Track backlinks and keyword rankings
- Website audit
- Lead generator
advantages
- Affordable
- Accurate results for keyword tracking
- Detailed reports with custom branding options
- Integrations with popular apps
disadvantage
- The user interface can be difficult to navigate
- Additional charges for access to certain features
Pricing plans
- Optimal plan: $ 39 per month
- Plus plan: $ 89 per month
- Enterprise plan: $ 189 per month
- Free demo available
- 14-day free trial available
Pro tip: Not sure if your canonical tags are set up correctly? Use their deep website audit feature for more clarity.
Image via SERanking
Google Analytics Alternative # 6: Leadfeeder
Leadfeeder is aimed at small and medium-sized entrepreneurs and marketers looking to grow their business.
It’s a great web analytics and lead generation software solution. You can use this tool to find out who is visiting your website. In addition, you can also get contact information from individuals of an interested company.
Key Features
- Identify website visitors
- Track visitor movements on your website
- Automatic lead evaluation
- Get contact information for leads
advantages
- Easy to use
- Frequent email updates
- Multiple integrations
- Great customer service
disadvantage
- Can show duplicate results
Pricing plans
- Lite plan: Free
- Premium Plan: Starts at $ 55 per month
- 14-day free trial available
Pro tip: set up the Leadfeeder Booster to ensure that more data is being transferred every day.
Image via leadfeeder
Google Analytics alternative no.7: HubSpot
HubSpot offers multiple solutions for sales, marketing, CRM and CMS. It has features that can help you improve your customer service.
This Google Analytics alternative also comes with a web analytics dashboard that makes it easy for you to keep track of the effectiveness of your website. Choose HubSpot over Google Analytics if you are also looking for a marketing automation tool.
Key Features
- Traffic and Engagement Metrics
- Marketing automation
- Lead generation
- SEO recommendations
- Contact mapping reporting
advantages
- Easy to use
- Excellent user support
- Multiple integrations
- Extensive functionality
disadvantage
- Maybe expensive for SMBs
- Long learning curve
Pricing plans
- CRM: Free
- Marketing Hub: Plans between $ 35 and $ 2,240 per month
- Sales Hub: Tariffs between $ 35 and $ 840 per month
- Service Hub: Tariffs between $ 35 and $ 840 per month
- CMS Hub: Tariffs between $ 210 and $ 630 per month
- 14-day free trial available
Pro tip: Use HubSpot’s email sequencing feature to keep prospecting on autopilot.
Image via HubSpot
Go on, make your choice
Whether you are looking for more data protection or want data that has not been captured, there are many alternatives to Google Analytics. As you can see, the tools listed above are rich in functionality and can accommodate budgets of any size.
It’s time to look beyond Google Analytics.
What are you waiting for?
Come on, make your choice!
