Mike McPeak on Studying search engine optimisation on the Job and Hiring a SEM Company


I had a chat with Mike McPeak, the marketing technologist and CRM specialist at Hale Trailer Brake & Wheel, a company that sells those massive trailer trucks and really big trucks. We’re both freshly vaccinated but decided to leave things out to stay in the old COVID school. Mike has been in SEO for less than five years, but he has some serious knowledge of the subject.

We first talked about how he got started with SEO, which was largely due to the fact that the company he worked for decided to get more into the digital marketing space. He was responsible for hiring two different SEO agencies in his tenor in the company. We talked about what went into hiring these agencies, why he left the original agency and why he was looking for qualities for the new agency. It’s interesting to hear from someone who knows SEO what they are looking for in an SEO agency for their own business.

You can find out more about Mike McPeak on LinkedIn or @seo_sitch, part two coming next week:

You can subscribe to our YouTube channel by clicking here so you don’t miss the next vlog where I do interviews. I’ve planned a nice series of interviews with SEOs and SEMS, many of which you wouldn’t want to miss out on – and I promise to keep improving these vlogs over time. If you would like to be interviewed, please fill out this form with your details.

Forum discussion on YouTube.

This post was written in advance and should be published automatically today. I’m offline for a vacation and won’t be able to reply to comments or questions until late Tuesday night.