Shots Studios has signed up to two prominent podcasts for his Youtube Multi-channel network: I am an athletewhich is hosted by a quartet of the former NFL Stars and Hotboxin ‘with Mike Tyson, in which the boxing legend picks up on cannabis culture.
Both podcasts will join Shots’ MCN, and the company will focus solely on helping everyone expand their reach on YouTube. However, both series will continue to be distributed wherever podcasts are available.
The annual I Am Athlete is hosted by Chad Johnson, Brandon Marshall, Fred Taylor, and Channing Crowderand offers conversations with guests about sports, finance and parenting. The two-year-old hotboxin ‘also shows Tyson in conversation with guests. Shots recently launched two new YouTube channels for Tyson’s audio project: one for full episodes and one for clips and highlights.
“The sports industry is pretty massive on YouTube and we want to help athletes build their YouTube audience,” said Shots CEO John Shahidi said in a statement. (It was for this purpose that the company started Floyd Mayweather‘s YouTube channel in 2010 and supports Jake Paul with his constant foray into boxing).
Shots notes that its podcast portfolio operates under its larger MCN umbrella. The MCN also hosts the Digital Talent Management Unit, which works with top developers like Lele Pons, Anwar Jibawi, Hannah Stocking, and Rudy Mancuso.
Last August, Shots unveiled its first original podcast, the Spotify-exclusive Best kept secrets with Lele Pons. The addition of I Am Athlete and Hotboxin ‘marks the next step in his quest to build an extensive audio network, including original shows (like Secret) and program partnerships (like the two most recent signings).
You can check out the latest episode of Hotboxin ‘below: