Productiveness startup Time is Ltd is elevating $ 5.6 million to turn into the “Enterprise Time Google Analytics” – TechCrunch

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The productivity analytics startup Time is Ltd aims to be Google Analytics for company time. Or maybe a kind of “Apple Screen Time” for companies. Be that as it may, the founders assume that you can tap enormous productivity gains and spend money better if you can map the time division in a company.

It has now raised a $ 5.6 million late round of seed funding led by Mike Chalfen of Chalfen Ventures, based in London, with the participation of Illuminate Financial Management and existing investor Accel. Acequia Capital and former Seal Software Chairman Paul Sallaberry are joining the new round, as is former Seal Board member, Clark Golestani. In addition, Ulf Zetterberg, founder and former CEO of the contract discovery and analytics company Seal Software, will join the company as president and co-founder.

The company is the youngest of serial entrepreneur Jan Rezab, better known for starting SocialBakers, which was acquired last year.

We all know inefficient meetings, annoying notification chats, video conferencing tools and the flood of emails. Time is Ltd. plans to address this by acquiring insights and data platforms like Microsoft 365, Google Workspace, Zoom, Webex, MS Teams, Slack and more. The data and insights gathered would then help managers understand and pursue a new approach to measuring productivity, engagement and collaboration, the startup says.

The startup says it has now collected 400 indicators for companies to choose from. A Wall Street Journal assignment for Time is Ltd. For example, found that the average response time for Slack users compared to email was 16.3 minutes, compared to email, which was 72 minutes.

Chalfen commented, “Measuring hybrid and distributed work patterns is critical to any business. The Time Is Ltd. platform makes such measurements easily available and actionable to so many different types of organizations that I believe they could make the work better for any company in the world. “

Rezab said: “The ability to analyze this type of collaboration and communication data alongside existing business metrics in a privacy-compliant manner is the future of understanding the heartbeat of any company – I believe in 10 years we will be looking at how we could achieve this.” Findings from these platforms ignored. “

Tomas Cupr, Founder and Group CEO of Rohlik Group, the European leader in e-food, said: “In addition to our traditional BI approaches that use performance data, we use Time is Ltd. to understand the way we do in our Teams work together to improve and improve the way we work both internally and with our suppliers – data that Time is Ltd. are a must for managers. “