Affiliate Compliance Provider Right handed presented his PPC monitor Product to ensure that operators are able to take their affiliate marketing activities to the next level
The PPC Monitor is designed to ensure regular monitoring of desktop and mobile PPC ads to identify non-compliant or misleading marketing practices by affiliates that it says have a significant financial or regulatory impact on operators should.
Ian Sims, Founder of Rightlander.comCommenting on the launch, it said, “This area of marketing has long been a revenue generator for affiliates and operators, and it is not uncommon for ads to contain non-compliant copies, misleading information, or even false redirects.
“This content often appears at the top of search results. It is highly visible and poses significant risk to brands that work with affiliates in regulated areas.”
The tool aims to identify partners who are bidding on customer brand names, hijacking traffic and using their own tracking codes to intercept traffic. The company follows PPC links, analyzes each redirect, looks for tracking codes and identifies the target landing page.
From this, the monitor can determine which partners are using an operator brand to intercept data traffic via their own tracking links, or even forward it to third parties.
Additionally, this introduction aims to provide operators with tracking codes for affiliate IDs, landing page snapshots, Google search page snapshots, and full ad text and landing page URLs.
Rightlander can also create custom configurations based on the needs of the operator, including scanning multiple keywords and phrases, emulating mobile devices and / or desktops, and extending search levels to the country, state or city level.
To complement the PPC Monitor, Rightlander has also introduced the IGRG Prohibited Terms, which monitors UK desktop and mobile PPC ads to identify and identify partners on the list of the Betting and Gambling Counciland what it adds could invite the UKGC, ICO or ASA for consideration.