three Methods Web site Safety Impacts Search Engine Optimization

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Have you ever heard of a little thing called a cyberattacker? Those little stinkers are getting smarter by the second, and it’s more important now than ever to make sure your website’s security is top-notch.

In the past few years, cyberattacks have increased dramatically – whether you’re a small business or a large company like eBay, nobody seems safe. However, the risks to website security go beyond data breaches and affect your search engine optimization (SEO) as well.

HTTPS is not just a “nice-to-have”

Have you ever noticed that some websites start with “https: //” and others start with “http: //”? What’s the difference and why is that one letter so important?

That one letter can mean the difference between a data breach and smooth sailing. “Https: //”, also known as SSL Certificate, literally means that the website you are browsing is encrypted and secure. Nothing says “Run for the Hills” like a warning from your browser when you land on a website.

Website updates shouldn’t take a back seat

You learned about SSL certificates. Now comes the question, “Why is website security important to SEO?”

According to Google Search Central, while the main purpose of an SSL certificate is to store information, it is also used for search engine optimization. When crawlers scan your website, they have started ranking websites with SSL certificates higher than those without.

Not all bots are created equal! Some bots, such as B. Google bots are used to search content and notify a user whether the article displayed on search engine results pages (SERPs) matches their search keyword. Other bots, such as B. malicious bots are supposed to destroy your website. Keeping your network secure 24/7 is not out of reach. All you need to do is make sure you have the right software to keep you safe from attack.

A foolproof way to see where you are at

There are numerous tools on the Internet that you can use to test the security of your website and your search engine optimization. Some of our favorite tools to use here at SmartBug may be recognizable by you. And if not, it’s time to get acquainted with them! They will be insanely helpful in the long run.

SEMrush

What can’t you love about SEMrush when you’ve used it? For those of you who don’t have it, give it a try, I am confident you will not be disappointed. With this incredible tool, you can do a full site review, get traffic analysis, research organic and paid keywords, see where you stand out from your competition, and much more. When you know all of the insights of this tool, you are one step closer to success.

HubSpot’s website grader tool

If you want a full understanding of how your website is performing, HubSpot’s free website grader tool ticks all the boxes.

Not only is it straightforward and easy to use, but it also explains each of the factors it addresses and gives you quick adjustments to what needs to be fixed. However, one thing should be noted: this free tool only evaluates the homepage of your website.