By Martech Outlook | Tuesday March 16, 2021
Simply using Google Analytics and having deeper insights can significantly increase marketing strategy and performance.
FREMONT, CA: Google Analytics can seem complex at first because there is huge data available and you can find out in which areas Google Analytics is most needed for business. If companies want to get the most out of Google Analytics, they need to understand everything. Businesses need to know how to dig deeper into the web hits to know where the traffic is coming from, what content is engaging customers, and what proportion of that traffic is converted into leads or sales. Read on to find out more.
Understanding how customers interact with the website is key to an effective marketing strategy. The website has become a core digital asset that is central to creating an effective user experience with its performance goals and metrics. Google Analytics provides metrics on how engaged customers are with the website, a breakdown of their demographics such as age, gender and interests, where they are, what devices, browsers and operating systems they use to view the website. All of these metrics and data can help shape marketing strategy by understanding who businesses should target and what devices and platforms to prioritize where.
The ability to map the sources that visitors come from helps companies prioritize which channels to focus on, where to distribute content, and which channels companies should allocate the advertising budget to. Knowing how audiences are engaging with the content and measuring the performance of the content can give companies insight into the types of content companies that should be created to increase engagement. It can also track the flow of behavior to understand which pages they visited the website and which pages they clicked to leave the website.
See also: Top MarTech Solution Company