BAHRAIN, Jan. 17, 2021 (WAM) – Investcorp, a Bahrain-based asset manager that has Mubadala Investment Company as its largest shareholder, announced that it has entered into an agreement to acquire Unilog, a Software as a Service (SaaS) based Company that has met providers of e-commerce solutions for small and medium-sized businesses based in the USA.
Investcorp’s capital support is intended to support further platform innovations and customer acquisition, according to a statement by Investcorp on Sunday. The terms of the transaction were not disclosed.
Unilog is a global technology company that provides high-performance, affordable e-commerce solutions and product data enrichment services for the B2B market. The company is headquartered in the greater Philadelphia, Pennsylvania area and international headquarters in Bengaluru, India. Unilog’s cloud-based trading platform and enrichment services for product data help dealers, manufacturers and wholesalers to increase online sales, reduce service costs and improve their digital channel.
“Unilog presents an attractive opportunity as it operates in a large and growing addressable market that is being driven by the advent of e-commerce and only accelerated by COVID-19. We believe Unilog is extremely well positioned to to benefit from this megatrend A proven and experienced management team led by Suchit, “said Gaurav Sharma, Head of Private Equity at Investcorp India.
In response, Tarek AlMahjoub, Head of the United Arab Emirates and Oman for Investcorp’s Private Wealth stated: “At Investcorp we have in-depth institutional knowledge of B2B software for digital trading with professionals who have over 15 years of experience investing in the Bring USA. ” We believe that Unilog is extremely well positioned to capitalize on changing consumer patterns and the rapid adoption of e-commerce amid COVID-19. “
Since inception, Investcorp has made approximately 200 private equity investments in a number of sectors in the United States, Europe, the Middle East and North Africa, and Asia. Investcorp has built a market-leading position in investing in midsize technology companies with a particular focus on software, data / analytics, cybersecurity and fintech / payments.
Unilog currently serves more than 350 small and medium-sized businesses in the approximately $ 10 billion market for providing software solution services to sales and retail companies in the United States. Under the leadership of CEO Suchit Bachalli, Unilog’s SaaS business has tripled its sales since the 2008 financial year.