Many B2B companies are looking for new ways to offset the decline in digital engagement while reducing reliance on video calls.
As a result, many companies are experimenting with more intimate online experiences to engage their buyers and are finding ways to personalize digital experiences for buyers with specific schedules, interests, and vulnerabilities. Marketers also use “live” events such as online executive seminars, cooking classes, wine tastings, etc. to create memorable shopper experiences that can also be turned into on-demand content.
Other organizations focus on internal collaboration and communication to create new, more engaging shopping experiences quickly and efficiently. Some are even investing in new technology and strategies like live chat, social media channels, and AI-powered virtual assistants to improve their digital engagement strategies.
This report examines:
- How companies can create more agile digital experiences through internal collaboration;
- How intimate online experiences improve buyer engagement;
- The benefits of repurposing existing live content to create new digital experiences for the on-demand shopper; and
- Specific tools and tactics that companies use to engage buyers digitally and in real time.