Home SAAS equateXY 2.Zero is a lifesaver for SaaS startups

equateXY 2.Zero is a lifesaver for SaaS startups


With the release of 2.0, the equateXY platform generates customer leads in several countries in North America, Europe and APAC.

GURGAON, India – June 1, 2021 – (Newswire.com)

Whether business intelligence, invoicing, project management or CRM, SaaS startups have to be continuously innovative in their respective categories in order to be able to use the established setups of existing biggies such as Microsoft, IBM, Salesforce, SAP, Oracle etc.

“While it is certainly a huge task, the technological expertise of typical SaaS startup founders rightly adjusts them to this challenge. Most of them are familiar with technologies like Python, Cloud Computing, Databases, No-SQL, Bootstrap, jQuery, nodeJS, etc. The time they have spent at prestigious colleges such as Stanford University, the Massachusetts Institute of Technology, the University of California Berkeley or an Indian Institute of Technology (IIT) definitely helps, ”says Mandeep Singh, Co-Founder, CEO & CTO of equateXY .

Most tech entrepreneurs, however, lack an understanding of B2B sales, including “what are the low hanging fruits,” “who are the decision makers for a particular prospect,” etc. They lack the expertise of a sales ecosystem.

Anant Pokharna, co-founder and CMO of equateXY, said, “After technology, a lot of the focus of the SaaS founders is on marketing – creating a great story and being able to get that story across digital, print and other media . Not all sales are created equal, however. And such entrepreneurs can organize a lot of events, create a lot of documents – but in the end they train their potential customers instead of selling to them. ”

The golden question is: Can such startups really win?

Well, it’s possible if someone builds a sales ecosystem for you and brings high quality customer introductions to your door.

equateXY (https://www.equatexy.com), a startup founded by Mandeep Singh and Anant Pokharna (IIT Bombay graduates) based in Gurgaon, India, does just that. The startup is registered as equateXY Technologies Private Limited.

equateXY has been bringing high-quality customer leads to SaaS startups without upfront costs since mid-2020. It now spans over 500 SaaS product categories and connects with customers in over 20 countries. SaaS product startups and founders can now focus on what they do best, e.g. product and engineering. equateXY is building a high quality sales pipeline for such startups (https://www.equatexy.com/faqs) by bringing in customer leads with no upfront costs.

To date, equateXY has not made any external investments. It was financed by the founders themselves (https://www.equatexy.com/team). In early 2022, the company plans to raise $ 10 million in VC funds to expand its global footprint.

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equateXY 2.0 is a lifesaver for SaaS startups