With the social media giant’s new podcast function, users can create sound clips from their favorite shows and on Facebook.
- Facebook could launch its own podcast tab on June 22nd.
- Facebook enables hosts to link their RSS feed to the Facebook follower, which automatically generates new feed posts.
- According to reports, initially only selected publishers would have access to the podcast function.
The Verge received an email from Facebook stating that Facebook is allowing hosts to link their RSS feed to the following Facebook, which will automatically generate new feed posts for new podcast episodes. These episodes will then be displayed on a special Podcasts tab on the Facebook page. “Facebook will be the place where people can enjoy, discuss, and share the podcasts they love,” said this company’s email.
The report notes that Facebook could be working on Spotify-style podcast advertising for exclusive shows. Also, the introduction of a dedicated podcast tab will encourage users – hosts or listeners – not to leave the app. Earlier this month, Podnews reported that only select publishers would have access to the podcast feature, which The Verge also confirmed. However, the report now notes that many publishers have received the email highlighting that the launch could be wider than previously expected.
Facebook added a feature in April that allows Spotify users to listen to full songs on the Facebook app. The feature enables Spotify customers to listen to music and podcasts in one go with a mini-player while scrolling within Facebook. The mini player is an extension of the social sharing option already supported in the Spotify app. With the new mini player available on Facebook, Spotify users can share content on Facebook by tapping the Share menu in the top right screen and then selecting Facebook or Facebook News Feed. In 2019, Facebook and Spotify reached an agreement to allow short music clips from Spotify to be published on Facebook Stories.
Facebook audio products will also include Soundbites, a short-form audio product that contains a stream of short clips. Zuckerberg had noted that Soundbites will be like an audio version of Reels, a short video format introduced by Facebook last year.
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