Fernando, CEO of GAannotations on the most recent traits in Google Analytics annotations

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Technology as we know it is a growing trend, and we can’t get enough of the new hacks and upgrades that hit the market every day. But for marketing, it was perhaps one of the happiest areas where technology continues to improve with significant developments and new programs.

Last year, Google released the Google Analytics 4 marketing tool to replace Universal Analytics. Suppose you are an active user of the Google Analytics tool. In this case, it won’t be long before you realize that the new statistics and analysis tool is missing an essential function. There is no annotation function. And that makes it quite difficult for marketers and analysts to track events and actions that inevitably affect your analysis and overall website performance.

Since Google hasn’t said anything about this important feature, we need to do something. My team at GAannotations and I have developed an extension that helps you automatically add your data to events and actions. When you activate the extension, you can import your annotations from Universal Analytics or create new ones. This will give you automatic notifications of events and actions that will help you understand your website and make better decisions.

What is GAannotations?

In simple terms, GAannotations is a tool that helps teams track and record any event that may have a positive or negative impact on their business. These captured insights help them better understand their data and make smarter, more goal-oriented decisions for their business.

What kind of events can a company track?

Events encompass anything that can affect business performance and customer interaction. This can be an update on a platform, a design change, a change in the offer or a new product, a new ads campaign.

Events can also include things over which the company has no control. For example, contractors get more work after a big storm. §Retail websites need to pay attention to special days like Cyber ​​Monday or a special marketing day. So many things can affect a business and we try to cover it all with this tool through automation and integrations.

Tell me about the automations and integrations, like these events

Will be added to the tool?

We agree that companies must track and record events that are in any way related to them. However, we understand that it is not easy and takes a lot of time. GAannotations tries to solve this. To make recording as easy as that by simplifying event tracking. Then your team doesn’t have to break a sweat to gather helpful data insights.

We have the automation function. With just one click in the setup, you will receive comments on new Google algorithm updates that affect SEO and online presence. For example, you can monitor your website when it’s down, automatically remembering retail marketing data, WordPress updates, news notifications for articles and press releases, and much more.

For the integrations, teams can add annotations right from the tools they use to do their jobs. The tool works well with Slack, Trello, Asana, Google Ads, Mailchimp, Google Sheets, and almost every marketing and analytics tool. Integrations make the tool easy, save time, and let your team know in real time what your competition is up to.

Where is the data displayed?

There are four options you can enable to view the annotations. The first is on the platform, which is where you can also manage all of your annotations.

The second is by extension. You can open the extension from any url and view your list of annotations and add them manually from there too.

And the most important one is in your Google Analytics account, right on your property page. This can help you better understand all of your traffic at a glance.

You can also use our API to export your annotations to other tools for effective tool collaboration.

Does Google Analytics already have a similar solution?

In the previous and most popular version of Google Analytics, Universal Analytics, there is an option to add notes to the property. However, you can only do this manually and only from the Google Analytics page.

In the latest version of Google Analytics launched in November 2020, Google Analytics 4, there is still no way to add annotations, either manually or through automation. But even with Google adding this option, the GAannotations tool does a lot more than just annotate Google Analytics. Here you can combine all the tools your team needs to improve event tracking and data recording for your company.