To expand its CRM capabilities, online marketing company Constant Contact has acquired the cloud-based software-as-a-service (SaaS) company SharpSpring.
Constant Contact is focused on online marketing, from setting up an online store to using social and search features, and its new property offers contracts for digital marketing agencies.
“We are excited to welcome the SharpSpring team to Constant Contact and to expand our capabilities for existing customers and offer new customers a wider range of opportunities,” said Frank Vella, CEO of Constant Contact.
“SharpSpring’s focus on lead management will be an essential element in building Constant Contact’s marketing automation platform to deliver holistic results for small businesses.”
The transaction reached the final stage of the sale, originally announced in June 2021 and approved by SharpSpring shareholders on August 25, 2021.
Since Constant Contact is a private company, the financial details of the acquisition were not disclosed, but they are believed to amount to approximately $ 240 million. The deal also provides for SharpSpring to be delisted from the NASDAQ exchange.
The two now plan to join forces to help build Constant Contact’s CRM and marketing automation capabilities in the hopes that the company’s SMB customers will easily connect with customers throughout their buying journey, and ultimately the Can improve conversions.
Constant Contact offers two main email marketing plans: Email and Email Plus, and uses an AI-based website builder for its website building solution.
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