Home SEO High 5 Google search engine optimization Tips for Planning Your Advertising Technique

High 5 Google search engine optimization Tips for Planning Your Advertising Technique

If you own a website or want to plan a digital marketing strategy for your content, this page is for you.

To become a good marketer, you need to thoroughly follow Google’s SEO guidelines. But first you need to know about SEO and how it works.

Before you learn about SEO, think about how you ended up on this page. You need to have entered SEO and other related stuff in the search box. When you hit the search button, you must have seen a lot of results.

Google has indexed around 23 million pages for SEO and you got your result in less than a second. But you landed on this page out of those millions of results. This is where Google algorithms work.

Search engines use certain tactics to index the pages in their search results. Google has its bots (web crawlers) to detect the quality of a website or any content. If it’s up to their standards, they’ll give it a higher SEO ranking given the relevance of the content.

SEO stands for search engine optimization. It helps your website rank higher in search engines and improve the visibility of your content.

Not only does it help the websites get more traffic, but it also makes for a better user experience and provides relevant information to consumers.

But if you don’t know the tactics of SEO and how they work, you are sure to lose potential leads. So take a look at how SEO works.

How does SEO work?

Search engines have their army of bots; they crawl your website to gather all the necessary information. They check the functionality of your website, including page speed or links. If there are any broken links, this is a bad sign. They look for error pages and so on.

Hundreds of ranking factors are used in Google algorithms. But there are two main types of SEO – on-page SEO and off-page SEO.

On-page SEO

Strategies including all content and text on your website fall under on-page SEO. This primarily includes blog content and title tags, image alt tags, internal links and page speed.

Offpage SEO

Completely depends on actions taken from outside of your website. For example, backlinks can be an important source for offpage SEO. Social media marketing and guest blogging can also help with off-page SEO.

Now that you know how SEO works, the next step is to understand the SEO guidelines in order to get into the main game. SEO can be used in many ways other than optimizing your website. There are many other digital marketing practices that can help you make a lot of profit.

Here are the top five SEO guidelines to help you build a good digital marketing strategy:

Google’s top five SEO guidelines

1. Do keyword research

Keywords are the words that people type into a search engine to perform the search. Therefore, keywords become the building block of every copy. If the relevant keywords are not in the content, they will not be visible to the user.

Therefore, keyword research should be the first step in optimizing your content. Now this research should be done constantly to keep your content relevant. This will also help you understand the intentions of the users.

2. Optimize your content

When writing content for your website, you need to keep an eye on the list of keywords. Make sure to include some keywords at the beginning of your content. You can also use keyword-rich alternate image text along with the title tag and the first paragraph of your content.

Adding internal links will help Google crawl more of your pages and help them rank higher.

The meta description informs the user about your page. Therefore, a convincing meta description that can encourage the reader to click on your website is also very important.

3. Organize your website architecture

It shows how to structure and plan the information on your website. It is very important to SEO as it will make the difference in the ease of use of your content.

A website shouldn’t be disorganized and users need to find their way around easily. A good site architecture offers its users fast loading speeds and a secure connection.

The design is diagnosed by Google crawlers. If the crawlers easily identify the keywords you are using and reach all the links, it will increase your chance of ranking higher.

4. Become mobile friendly

More than 75% of users browse the Internet with their mobile phones. Hence, it is inevitable that your content should be mobile friendly.

If your website is loading too slowly, Google will lower your ranking. Ease of use is another important factor to look out for.

The Google search console will give you all the information you need about your page, delays, etc.

5. Block unwanted crawling

If you don’t want Google to check certain pages on your website that users may not find useful. You can block crawling using robots.txt files.

According to Google (SEO Starter Guide: The Basics), you should avoid crawling your internal search results page.

Take that away

Search_Engines.jpeg

Google always focuses on the ease of use and relevance of the content it indexes. Keyword research should be your priority and using it in the right places will help optimize your content. Websites should be well structured and mobile friendly. Also, don’t forget to optimize your website for voice search.

There are complex algorithms that work in ranking your page. So when developing a marketing strategy for your content, you need to make sure that Google is happy. Or any search engine for that matter.

If you have any further questions about SEO guidelines, feel free to ask them in the comments below.

Optimize your website with methodically researched content.

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