Home Google Analytics How will the brand new Google Analytics change the way in which...

How will the brand new Google Analytics change the way in which entrepreneurs strategy measurement?

The core product of Google Analytics has been significantly improved with the release of Google Analytics 4. What does it have to offer marketers and how will the way we handle measurement and attribution change?

Google Analytics has seen a significant development in the past few weeks with the release of Google Analytics 4.

This version of Google’s central analysis product, which was previously available as a beta version called “App + Web”, offers a number of new functions, while some old functions are being discontinued in order to better represent user behavior on the web today. One of the most important changes is the move away from web sessions to an event-driven model. the retirement of the old, unwavering bounce rate in favor of what is known as an engagement rate; and improved cross-device mapping.

The new Google Analytics is far from complete, but marketers need to familiarize themselves with its features early on if they want to get the most out of what’s on offer. I spoke to three data experts – George Harris, Chief Product Officer at Three Whiskey, Wesley Parker, General Manager at DemandMore, and Ben Barrass, Group Leader Data at Centaur Media – about what they think of the new version of Analytics and what changes will be for Most important to marketers.

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