Home Google Analytics Increase Your Visitors: Three Google Analytics Stats You Want To Observe

Increase Your Visitors: Three Google Analytics Stats You Want To Observe

Many real estate professionals have heard of Google Analytics – but few really use this powerful tool to grow their audience. If you’re (understandably) struggling to navigate, here are the top stats to focus on.

August is Listings Tech at Inman. All month long, we’ll be on listing technology, a conversation that includes portals to single listing sites, landing pages, 3D tours, photography, videos, advertising, and more.

If you have a website, you’ve probably heard of Google Analytics by now. The question is: do you use it? If you’re like many real estate professionals, your website has a Google Analytics account, but you probably check it out a couple of times a year. And when you log in, you don’t know what to look for, so there’s not much you can do with the data there.

However, if you know what to look for, Google Analytics is a great tool that will help you understand your audience and identify places to improve your website. Here are the top three Google Analytics stats to look out for and how to use them.

1. Audience demographics

In the Audience Demographics section, you can create a profile of who is visiting your website. See which cities and states your website visitors are from and keep an eye out for any surprises or loopholes.

For example, if you know that a significant number of buyers in your area are from California, but you have very little website traffic from that state, this could be an opportunity for you to develop website content to attract those particular buyers .

On the other hand, you may get insights into your local real estate market that you didn’t know before. For example, when COVID-19 hit we noticed spikes in traffic from places that weren’t on our radar before.

Our typical buyers were from Utah, Washington, and California, but suddenly we saw a surge in traffic from Texas and New York. This data gave us a good insight into the development of our real estate market and enabled us to adapt our marketing accordingly.

2. Acquisition

In the Google Analytics coverage area, you can see how users are finding your website. The ultimate goal here is to have high organic traffic, but if your website is new or you’re just starting to think about ways, to enhance Your traffic, you will likely see higher numbers for direct traffic, social media referrals, or paid search engine traffic.

By looking at these numbers, you can judge whether your existing marketing efforts are working or not. For example, if you post a lot on social media but very little traffic is coming to your website from social networks, take a look at how your social media posts are structured and see if they contain clear calls to action that are directing people back to Your website.

Alternatively, if the bulk of your website traffic is coming from paid ads, you can develop a content strategy to improve your organic traffic so that you can drive visitors to your website without paying for every click.

3. Behavior

The Behavior section tells you which pages of your website attract website visitors and how those visitors navigate your website. Depending on how much content your website has or what pages, posts or entries you are promoting, the behavior report should reflect those efforts.

However, you can also use this report to see where the bigger trends are. For example, shortly after the COVID-19 outbreak, we found that blog posts about moving to our state were seeing significant traffic spikes. This gave us an early indication of the huge influx of foreign buyers that would flood our market and allowed us to position ourselves ahead of our competition.

Kate Hulbert is the director of marketing for Bozeman Real Estate Group based in Bozeman, Montana. Follow her on Instagram or Facebook.

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