Home Google Analytics Learn how to Use Google Analytics to Develop Your Web site

Learn how to Use Google Analytics to Develop Your Web site

Are you looking for a way to grow your business based on the information you already have? Then you are right here. Business owners and marketing teams have a variety of strategies in place aimed at driving more conversions and sales.

Sometimes their efforts are not enough. If this sounds like your business, it might be time to take a look at your Google Analytics account. Google Analytics is the most popular way to check engagement and traffic on your website as it tracks, among other things, browsing habits and consumer behavior.

All of the features of Google Analytics make it easy to take a critical look at your website for ways to improve its design and visitor flow. You can also use it to plan your marketing campaigns to make smarter decisions about your business.

The best thing about this tool is that it is free to use. You can log into Google Analytics and link your website in minutes. It is even possible to view data directly on your website.

Below, I’ll show you exactly how you can use some of these strategies to improve your business.

Monitor your marketing funnel

One of the best ways to use Google Analytics is to keep track of your marketing funnels. There is a good chance that you are running sales pages and promotions on your website. Wouldn’t it be great if you could see the exact route consumers are taking before they accept your offer?

With Google Analytics you can! There is a feature called “Goals” that is under the “Conversions” tab. In the “Goals” section, you can see that there is a way to create your own goals that summarize how you want consumers to navigate your website and what you want to achieve through their interaction.

For example, it is estimated that 60% of people read a blog post about a product before making a purchase. With that in mind, you can create a funnel that will follow this trend. When a consumer lands on your company blog, they’ll start reading your post and eventually get ready to go. They stop them with a limited time offer on a product that suits their needs based on the post they clicked on. When they click on your offer and make the purchase, the funnel is complete.

Using Google Analytics makes it easy to see how your various funnels are doing. If you find that one funnel is getting dramatically fewer conversions, it might be worth re-examining your strategy for improvements.

Flex your bounce rate

Chances are you’ve had an unusually high bounce rate on your website at one time or another. Your bounce rate is the number of people who land on your website but never navigate to a second page. Many people don’t realize that all bounces aren’t necessarily bad.

If someone landed on your website but left because they couldn’t find what they were looking for, that’s a bad jump. However, if someone finds a helpful answer to their question in your blog post and goes after that, that’s a leap too. But it’s not a bad jump because you helped the person who landed on your website.

The average bounce rate across all industries is estimated at 50 to 70%. Depending on what you’re selling and how big your business is, there is a little wiggle room there. Look for pages in your Google Analytics accounts and abnormal bounce rates across your website overall.

You can reduce the number of bad bounces by making smart decisions on the affected side. Suppose you have two sales pages. One shows a video and the other is text and a picture. If the page with the video has a drastically lower bounce rate, you can assume that the change will result in more conversions.

Shorten URLs for external tracking

If you are like many business owners, use social media marketing to reach your audience. Sponsored posts and organic shares are great ways to build your social brand while driving more visitors to your website.

With Google Analytics, you can track the inbound traffic and see which campaigns are most effective. Whenever you link to your website within a promotional item, you need to select the redirect URL. Visitors use this link to return to your website.

Link shorteners are handy tools that you can use to create custom URLs even if they link back to the same place. If someone is running two social media campaigns, they can use the shortener to create two different links that lead to the same landing page. You can use Google Analytics to track the hits on the ads you created with the shortened links.

This strategy will allow you to closely monitor your marketing campaigns across all social media websites. When you consider that Facebook has 2.45 billion users, it’s easy to see why optimizing your marketing campaigns is one of the keys to success.

Split test marketing and design ideas

It is possible to change your websites dramatically by making small changes to two different pages. These experiments are known as split tests and are extremely common in the marketing world.

When business owners or marketing teams split-test, they make adjustments to different aspects of a similar page, or sometimes even the same page. The changes are sometimes subtle, e.g. B. moving a prompt to action button a few inches. Other changes such as color, font, and text changes are more noticeable. The aim of these tests is to determine if you can get more conversions by optimizing different aspects of your website.

Google Analytics has an additional platform called Google Optimize that you can use to run your own A / B tests. With your Analytic’s account linked to your website, you can see how users react to the changes you made. Take this information and optimize each of your pages for maximum conversions.

Track and rate performance

Finally, Google Analytics offers you the option of checking your website data from other time periods. In other words, if you are using Google Analytics properly, you should check out last year’s sales and traffic reports so that you can use that information to help plan this year’s big Christmas sale.

You can also review blog post dates for your content marketing team. Let’s say you want to create more content that will perform well for your audience. You can look at your page history and see which posts generated the most traffic and conversions.

Once you have this information, you can connect the dots and look for links in your top performing posts. Ask questions like, “Are they all tied to a subtopic within the niche?” Finding the points where these articles intersect can help you write more content that your audience will want to read.

As your business grows, you will find that the possibilities with Google Analytics are virtually limitless. You can use it to develop every aspect of your business if you have the right tools and resources.

Google Analytics is a tool every business owner and marketer should use to expand their website. You can get to know your audience, track consumer behavior, and find new ways to create powerful connections with your customers.

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