SK Magic has named South Korean actor Park Seo Jun as the company’s brand ambassador for 2021. With the appointment, the company will also bring out a new slogan: “Goodbye Old, Hello Magic”.
“We pride ourselves on anticipating and meeting our customers’ needs. We understand that health and safety continues to be a priority for all Malaysians,” said Kim Kyung Won, general manager of SK magic Malaysia.
“And here we see the opportunity to inspire Malaysians to invest in better air and drinking water quality at home. Because of this, we are pleased to be the premium brand and consumer choice for home appliances in Malaysia, to offer water and air purifiers with the latest technologies and innovations from South Korea. We’re also excited to partner with Park Seo Jun to inspire Malaysians to lead a quality lifestyle. “
SK magic’s JIKSOO system is a tankless system that delivers clean and fresh water via stainless steel waterways, a nanofilter system, and automatic UV sterilization to eliminate bacteria.
“As an artist, of course, I really appreciate the quality. This applies to both my work and the brands I want to work with. I am very pleased to be able to represent a brand from my home country internationally, ”said Park Seo Jun.
“I look forward to sharing SK Magic’s mission to make the daily life of all Malaysians happy by witnessing the latest technological advances from the brand’s product line.”
The company recently won the Presidential Award for branding in the Korea Brand Awards from the Department of Commerce, Industry and Energy. In March 2021, SK magic will open a new brand store in Mid Valley, Kuala Lumpur.