Home SEO Redefining search engine optimisation Automation in 2021

Redefining search engine optimisation Automation in 2021

This post was sponsored by seoClarity. The opinions expressed in this article are the sponsor’s own opinions.

We all know SEO is hard.

Enterprise-level SEO? Even harder.

For websites that consist of thousands (or millions) of pages and that are managed by multiple teams, the entire team has to work together and then wait countless weeks or months to be prioritized and then implemented.

It doesn’t help that SEO teams are typically small, understaffed, and wear multiple hats.

And the likelihood that your projects will actually be prioritized with the IT team is low due to conflicting priorities.

Together, these obstacles make up one of the greatest SEO challenges: lack of Time to go from data to insights, to execution, and to results.

As the automation of ranking tracking, reports, site crawls, and links gives SEO professionals access to large data sets that enable them to make smarter decisions, the SERP is becoming more complex.

Google can go way beyond what’s on a single page – it takes into account the relevance of the content, the overall experience of the page, and much more.

SEO pros can’t keep up with the pace of Google’s advancement on their own.

There is too much data to act for just one human agent. However, the automation works around the clock and can generate insights that would otherwise take hours.

With Google changing rapidly, there is no time to waste.

The evolution of SEO automation

At seoClarity we have identified three generations of SEO automation:

  • Gen 1: data collection and aggregation
  • Gen 2: Insights generated from data
  • Gen 3: Continuous Execution and Implementation

If you haven’t automated your data collection and aggregation, this is where you stop. The basic level of automation must come first!

You can’t move on to the next step if you’re still manually collecting and aggregating data while you as an Excel jockey try to understand everything.

Automation in action

Generation 1: data aggregation

Data collection, aggregation, and reporting are the foundation of automation. Therefore, you cannot skip this unless you have a basic foundation in place.

Most of what has been written about SEO automation covers the subject through this lens. If you were looking for “SEO Automation” or “SEO Automation Tools,” check out articles on Rank Trackers, Site Audit Data, and Automated Reports.

An easy step here is to find a technology that can summarize and aggregate all of this data to you.

After all, SEO experts spend more than 50% of their time on tasks that are easy to automate.

Use an SEO platform like seoClarity to consolidate your data and automate your reporting to measure results based on the exact changes you make to your website and their impact on your search visibility.

Generation 2: Generated Insights

This next level of automation generates insights from the data.

Its purpose is to use machine learning and artificial intelligence to uncover priority problems, opportunities, and low-hanging opportunities.

Some examples are:

  • Automated alerts: Software sends ranking reports when certain thresholds are reached.
  • Recommendations on the site: Software identifies and prioritizes items that need to be fixed or improved.
  • Monitoring site changes: Page monitoring for critical page element changes before they affect your SEO efforts.
  • Extended insights: Location-specific insights into important opportunities and problems.

Second generation automation goes way beyond human capabilities in analyzing data to extract insights in real time.

One example of this is seoClarity’s Actionable Insights, which analyzes all of your site data with a single click to present actionable opportunities that are customized based on your low, medium, and high priority team’s ability to execute.

You can think of it as your 24/7 SEO analyst. It analyzes mountains of data for you so you can prioritize your time where it matters.

Generation 3: scaling execution

We’ve seen automation evolve over the years, but people still don’t understand its full potential.

Real automation helps you reduce the time from data to results. It is not a tool that only replaces manual labor.

It’s time to redefine SEO automation.

Ask yourself: Have you automated all of your data and insights?

If so, you will find that you can get results much faster. However, if you haven’t done so, you may be trapped in the first or second generation of automation (and should set up those processes before moving on to generation 3).

Gen 3 offers automated implementation and execution – all at scale.

This is revolutionizing the way SEO professionals approach their work. Automation can now provide live updates to the site so that Generation 2 insights can be acted upon immediately.

The ability to run on demand and at scale is the most sophisticated SEO automation to date.

Be on the first wave to take advantage of this Gen 3 automation in organic search.

Join the list for beta access, exclusive research, and case studies showing the amazing results from seoClarity customers.

Photo credits

Featured image: Image by seoClarity. Used with permission.
Picture in the post: Picture from seoClarity. Used with permission.

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