Former Salesforce President Tony Alika Owens and SaaS Manager Marge Breya are investing and optimizing CIPIO’s GTM strategy for B2C subscription companies
Fairfax VA –News Direct– CIPIO.ai
CIPIO, a B2C customer success company, announced today that Tony Alika Owens and Marge Breya have joined the board of directors and kicked off the starting round.
Owens, who previously served as Oracle’s President of Sales Force and Group Vice President, will be the SaaS Growth Expert at CIPIO. Owens has led the rollout of several Salesforce portfolio products, including Einstein, and has gained valuable knowledge about adopting and rapidly scaling SaaS products with AI support. This ability will prove essential for CIPIO as it accelerates innovation and growth in the months ahead.
Breya currently serves as a strategic advisor to 8X8, a leading provider of VoIP solutions, and her leadership role in B2B marketing and customer success strategies for several high-growth startups and companies will be essential to CIPIO’s product roadmap and market expansion. She has extensive experience in B2B GTM and customer success over 25 years as General Manager, Chief Operating Officer and Chief Marketing Officer as well as a board veteran at some of the world’s leading software companies, including SAP, MicroStrategy and Ionic Security, Informatica Corporation and HP. Breya has also served on the boards of directors at Jive Software, LSC Communications, and Document Sciences Corporation.
“There is no better way for a startup like CIPIO to step out of stealth mode and get started than with a vote of confidence from Tony and Marge,” said Sundeep Sanghavi, co-founder and chairman of CIPIO. “These two powerhouses are proven experts in quickly building, managing and scaling SaaS companies. Their joint decision to invest in CIPIO and start our starting round is a strong endorsement from our team, a unique intellectual property, and a tremendous opportunity in one of the fastest growing B2C subscription economies. “
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The B2C subscription economy is projected to be $ 478 billion at 68% CAGR by 2025, but the churn rate is double that of the B2B SaaS economy. CIPIO is deeply obsessed with driving the growth of B2C subscription companies through its Domain Infused Data Apps Platform ™.
“We no longer live in a world where customer life cycles are linear,” said Owens. “With massive changes in consumer behavior, B2C subscription companies need better solutions to minimize churn and improve upselling opportunities. With CIPIO’s domain-flooded data apps, B2C subscription companies can analyze customer triggers faster, proactively address blind spots, and maximize customer impact for repeatable growth and lifelong value. “
“CIPIO is determined to bring the power of machine learning to customer acquisition and retention in the customer subscription markets,” said Breya. “Two out of three B2C subscription companies don’t have a solid strategy in place to prevent customer churn. CIPIO’s unique algorithms predict and recommend who, when, what, why, where, and how across media and channels so B2C subscription companies can retain customers and drive continued growth regardless of temporary market dynamics. “
CIPIO pioneered the industry’s first domain-flooded Data Apps Platform ™ that humanizes and automates predictions and recommendations to increase customer loyalty, retention and growth for B2C businesses. Early adopters of CIPIO include Crunch Fitness, Industry’s Gym, Xponential Fitness, Motor City Church, Pure Barre, Club Pilates, AKT, YogaSix, NCFit, Cyclebar, RowHouse, Stretch Lab and Stride, all of which have a significant return on in a short period of time Investment.
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