In the world of marketing, it takes a lot of skill and skill to be successful. And these days, data analysis is at the top of the list. One of the most popular tools for using data to your advantage is Google Analytics. This service tracks visits and interactions with websites and provides a wide variety of information and reports.
With the Google Analytics Master Class Bundle, you can learn about the pros and cons of this powerful service and even get your Google Analytics certification. This bundle is available from the CNN Store for $ 34.99. It consists of five courses on the same topic, from beginner to advanced, with a total of around 12 hours of content.
If we’ve piqued your interest, read on to see our hands-on experience with this package.
You don’t need any Google Analytics experience to get started here. Yes, some of the courses will evolve towards the end, but not before you really get to grips with the essentials. And these are not lessons that take concepts out of context – you will really learn from real examples. You don’t have to buy Google Analytics either, as the free version has more than enough features to get you started.
Using these examples, the instructors will go through the most important metrics provided by Google Analytics so that you can better understand your target audience, address weaknesses and capitalize on strengths. From tracking statistics and metrics to visualizing reports on various user actions, you can learn how to optimize your website using real, reliable data. There’s even a course to get your Google Analytics certification to share your expertise with businesses and customers.
Better still, there is no need to rush. Once you receive the package, it is yours for life and is accessible 24/7 from your phone, computer, or any other device that can stream videos. So take these lessons at your own pace, in whatever order you like.
PHOTO: Benjamin Levin / CNN
Each course in this package starts with some Google Analytics basics, but they differ in their approach. For example, there is a definitive beginners course taught by Daragh Walsh. It starts with download instructions and a tour of the user interface. Shortly thereafter, it deals with a number of reports that should be of most use to you, such as: B. Audience reports that focus on demographics.
The other, more general courses follow similar steps while covering different aspects of Google Analytics. Krista Neher teaches a course that has fewer lessons than the beginner’s course, but each lesson goes into more conceptual details. Both Daragh and Krista make excellent and frequent use of examples to bring concepts to life. They also do a great job of explaining the importance of what is being done. Much of the lessons show you the user interface that you interact with so you can join in too.
PHOTO: Benjamin Levin / CNN
While each course covers a range of beginner topics, some are geared towards advancing into the more advanced area. These range from optimizing your analysis with custom filters to segmenting your data to get specific metrics about where users are from, what search terms they use, and much more.
Then there is the course where you get your Google Analytics certification. You can obtain this certification by taking the Google individual qualification exam here. You should follow this link as this course’s navigation for exam is a bit out of date.
However, the techniques shown are not. This course contains many lessons for beginners and advanced students to help you prepare for the exam. It’s also full of practice questions, including direct links to Google’s own ratings and answer keys for reviewing your work. We were impressed with the absolute amount of practice material available here.
The courses in this pack provide you with the skills you need to open Google Analytics and get the most out of your website’s data. And if you want to work for others, the ability to navigate this powerful service is more than appealing. It’s easy to get started and once you’ve bought the bundle, it’s yours for a lifetime. You can access any lesson at any time of the day.
The Google Analytics Master Class Bundle made our entry into Google Analytics child’s play. It’s available now for just $ 34.99 on the CNN Store.