Mobile or desktop, global or local, Google is widely used by consumers. The search giant is the top referrer on the web, and search remains a reliable marketing channel for growing a business. In fact, search overshadows the reach brands can achieve on social media platforms by a considerable margin.
If you are still unsure of the value of investing in an SEO strategy for your business website, consider using the stats in the infographic below, designed by Graphic Rhythm and compiled by Elite Content Marketer. And even if you’re already working on improving your website’s presence in SERPs, it’s worth incorporating the insights from these SEO statistics into your strategy.
The following key elements are explored in the infographic:
- What the search engine landscape will be like in 2021 and why brands invest time in SEO (note: most online experiences start with a search engine).
- Important search trends that dominated in 2020
- The Importance of Backlinks and Why Google Called First Page Top Property For Brands
Check out the full graphic below.