Home Google Analytics Three Actionable Ideas for Monitoring Leads in Google Analytics

Three Actionable Ideas for Monitoring Leads in Google Analytics

You’ve spent a lot of time and money building your website, publishing content, and even investing in paid advertising to generate leads – but how do you know if it’s working?

If you’re not tracking your leads, how do you know your efforts are working? Tracking your leads is important as it can be a valuable indicator of the success of your company’s marketing efforts. Essentially, by tracking leads, you can make informed decisions about what your website is doing well and where there is room for improvement.

The value of lead tracking in Google Analytics

The flexibility of Google Analytics can be both a blessing and a curse. If you’re unfamiliar with website analytics services, just trying to figure out where to start can be overwhelming. Thankfully, there are a few actionable tips (some easier than others) to set up lead tracking in Google Analytics. And soon enough, you’ll be well on your way to tracking leads in Google Analytics.

1. Set goals and conversions

Setting up goals and conversions in your Google Analytics account may be the most important step in tracking leads on the platform. Plus, you can easily track goals and conversions in Google Analytics with just a little setup.

You can set up goals in Google Analytics to measure how often a user takes a certain action on your website. Goals can be divided into four categories:

  • Target URL): Has the visitor reached a certain page, for example a thank you page? There are certain pages on your website that indicate someone is being turned into a lead, such as: B. the thank you pages to which you will be redirected after filling out a form!
  • Event: Define actions that people take on your website into targets. If you’re using events to track leads, the ideal thing to do is tracking actions that someone is taking on your website that is likely to lead them into your sales funnel. This could include video views, button clicks, form fills, or even showing a specific URL on your website.
  • Duration (or time on site): Perhaps history tells you that a website visitor who spends more than 5.5 minutes on your website is more likely to become a customer. With a permanent goal, you can create a measurable number of leads with permanent information.
  • Pages per session: Would you like users who viewed more than five pages to be counted as leads? You can do this by setting a Pages Per Session goal.

To set up your goals in Google Analytics, navigate to Administrator > view (select the view in which you want to place your targets)> Goals.

When you get to the destination window, click on the red one + New goal in the top left corner and proceed to create a new destination.

You can see your target conversion rates in your Google Analytics reporting tools by clicking. walk Conversions > goals. For more detailed steps on how to create, share, or edit goals in Google Analytics, see Google Help.

2. Use tracking urls in your marketing campaigns

So what is a tracking url? Think of a tracking URL as a label that you can stick on top of your original URL. It’s like a normal URL, but with a string of text at the end that acts as our label. This text string is referred to as UTM code (urchin tracking module) or UTM parameter. When added to the end of a URL, it can help break down your website’s source of traffic when your originating URL is clicked.

There are free tools you can use to create custom campaign URLs, such as: B. the URL Builder from Google.

💡 Pro tip: If you’re a HubSpot user, there’s a builder in Marketing Hub.

Campaign tracking codes or tracking URLs can help you gain meaningful insights into your marketing efforts as you can track the effectiveness of your entire campaign at a granular level.

For example, you use a tracking URL in your ChatBot campaign that runs on multiple social media platforms. You can find out which of these platforms (Facebook, Twitter, TikTok, etc.) is generating the most visitors to your website, along with other actions and insights like the average time on the page or pages per visit.

You can find your tracked campaigns in Google Analytics by going to. navigate Acquisition > Campaigns.

3. Integration of your CRM in Google Analytics

The unfortunate part of tracking leads through Google Analytics is that you don’t have access to tracking on an individual level because storing a user’s IP address is not allowed. For a better look at how each visitor navigates and interacts with your website, consider integrating your customer relationship management (CRM) tool with Google Analytics.

Tracking your leads also helps you provide closed reporting to management or investors. Thanks to closed-loop reporting, you can view the data you have collected via Google Analytics and compare it with the data recorded in your CRM, so that you can follow a lead on its way to the customer. With this data, you can make informed decisions about your sales and marketing effectiveness.

However, you need to make sure that your data is clean to ensure that your reports are accurate.

How you integrate the two depends on your CRM platform. If you’re using the HubSpot CRM (it’s free!), It’s easy to set up with very little coding knowledge. However, other CRM platforms may require the help of a developer.

The benefits of tracking your leads in Google Analytics

The benefits of setting up lead tracking in Google Analytics far outweigh the time and energy required. Lead tracking enables you to understand consumer behavior, identify successful marketing efforts, and even provide closed-loop reports.

The bottom line is that we should all use data to monitor and increase our inbound marketing efforts. Three actionable tips for tracking leads in Google Analytics were outlined above, but that shouldn’t be the point where your efforts stop. As your database grows, you need to make sure that you keep your growing database up to date. For more database organization tips, check out our How to Organize and Revive Leads in Your Growing Database webinar.

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