Roksanda Ilincic, Saul Nash and Stephen Jones.
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Another season of largely virtual fashion weeks has helped fashion films become an increasingly popular tool for designers to turn their collections into an in-depth narrative away from the catwalk. These new online presentations have forced designers to think creatively and keep pace with storytelling in order to connect emotionally with the audience.
But as with any emerging phenomenon, there is still a lot to learn. In the latest episode of the BoF podcast, designers Saul Nash, Stephen Jones and Roksanda Ilinčić and BoF editor-in-chief Tim Blanks explore the dynamics of digital communication and how to stand out with a meaningful story.
On the subject of matching items:
London’s creativity sheds light on dark times
Stephen Jones says that the constant search for perfection often kills spontaneity
Roksanda and Richard Quinn bring art into their fashion
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