VARStreet Inc. declares the mixing of Enhanced eCommerce by Google Analytics for his or her B2B eCommerce outlets

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Enhanced eCommerce by Google Analytics would allow resellers to manage advanced eCommerce analytics that will help them make informed business decisions.

Google Analytics together with the reporting and analysis platform from VARStreet will give our reseller customers a deeper insight into the e-commerce shop and user behavior. “

– Shiv Agarwal, Director at VARStreet Inc.

BURLINGTON, MA, UNITED STATES, Aug 17, 2021 /EINPresswire.com/ – VARStreet’s platform provides advanced B2B e-commerce builders for value-added resellers of IT and office supplies in the United States and Canada. It enables the VARs to build their online shop with extensive B2B functions with drag-and-drop functions and a ready-made catalog of over 45 IT and office supplies retailers such as Ingram Micro, TechData, Synnex, D&H Supplies Network, Cisco Direct and more . The integration of Google Analytics will help resellers to better capture, visualize and analyze e-commerce shop data.

Enhanced eCommerce by Google Analytics provides user information along with transaction data. Resellers can track the performance of individual products, subcategories or categories and help them decide which products to advertise. It also presents data on user behavior, including user journey in the store, submission pages, cart abandonment, user funnel, and promotion performance. Resellers can create smart segments by combining ecommerce data with audience data such as demographics, geography, operating system, customer type, interests, and device for better insights. The advanced e-commerce of Google Analytics can also be combined with acquisition sources to intelligently manage your marketing spend.

Registered customers can activate the function by adding the Google Analytics JavaScript pixel in the back office of their VARStreet. The VARStreet product team mentioned that the feature is currently available for Universal Analytics and the team is working on enabling GA4 (a new version of Google Analytics) soon.

Shiv Agarwal, Director at VARStreet Inc., said: “Google Analytics together with VARStreet’s reporting and analytics platform will give our reseller customers deeper insight into the e-commerce store and user behavior.” He added, “This integration improves our store analytics, gives customers more visibility and helps them make smart decisions to move their VAR business forward.”

About VARStreet
VARStreet Inc is a leading provider of hosted B2B, B2G and B2C advanced sales quoteing tool and e-commerce solution for IT and office supply VARs, system integrators and solution providers. VARStreet can also be used by IT manufacturers, distributors and other channel partners. VARStreet is headquartered in Boston, MA and has a subsidiary in Pune, India. VARStreet XC has been on the market since 1999 and has been constantly updated to adapt to the changing needs of the market and its customers.

Shiv Agrawal
VARStreet Inc.
+1 781-262-0610
email us here
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August 17, 2021 at 2:41 pm GMT


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