Metrics are key to finding out how your website is performing. Without knowing where you are, you can’t Optimize your website SEO further.
Metrics are quantitative measurements that track various events On your website. There are many metrics in Google Analytics (more than 200)but not all of them will be useful to you.
These metrics are calculated in two ways:
- Summary sums of this particular event, e.g. B. Bounce Rate
- Overall, the dimension you have selected
What is the difference between dimensions and metrics in Google Analytics?
All Your Google Analytics reports consist of Building blocks known as Dimensions and Metrics. Google Analytics is organized in a table format where each row is a dimension and each metric is a column. It’s important to understand the differences between the two and how they work together.
Dimensions are attributes of the metric. For example, city is a dimension.
Metrics are now quantitative measurements. In conjunction with a dimension, you get more context about what the metric means. Metrics without dimensions don’t provide a lot of valuable information.
For example, The session metric can be used with the city dimension. This information will tell you which cities spent a certain amount of time on your website.
Not every dimension can be paired with a metric. Sometimes it just doesn’t make sense. For example, tThe session metric would not make sense to be paired with the page dimension.
Unlike dimensions, metrics are reported under in Google Analytics three of the following categories:
- Acquisition – how visitors come to your website
- Conversions – – How Visitors interact with your website
- behavior – How to convert visitors to your website
Best Google Analytics Metrics to Track
However, there are many metrics that you can track, You should focus on Key figures Google Analytics:
A) Sources of Inbound Traffic
Where does new traffic come from? Is it from search results, Facebook, Twitter etc. Find out where the traffic sources are coming from help you determine which platform to invest more in for campaigns and content.
B) bounce rate
ON The bounce rate is defined by the number of visitors who land on a page and leave it shortly afterwards without completing a task. It is important to note that bOunce rate isn’t always a bad thing. Depending on the side a A high bounce rate shouldn’t worry you can make sense. howeverIf your homepage has a high bounce rate, this is problematic because your homepage is the gateway to other pages on your websitesite.
C) Average session length
The time a visitor spends on your website in one session. This metric often increases when your website content is relevant to what the visitor was looking for. Therefore High quality content is important.
D) Cost per conversion (CPC)
This metric shows how much you’re spending on converting leads into paying customers. You need to understand what these costs are so that you can make money with every conversion and not lose money or break even.
This metric is a single view of a page on your website. If your page views are increasing, it can mean it People believe that the quality of the content on the page is high. However, it could also mean that people are rummaging around on pages because they can’t seem to find the content they’re looking for.
Knowing how people are interacting with your website even when they are not converting is important. The only way to improve interaction is to understand what is attracting people to your website. Then you can Use this metric as a starting point for work on influencing theirs Behavior to get more conversions.
G)New or unique visitor conversions
By isolating new visitors to your website from unique visitors, you can see how each type of visitor is interacting with your website. Your experience with your website are Quite different, so that you can optimize your experience based on which part of the visitor journey they are on.
What does the user metric measure in Google Analytics?
The active user metric shows How many users are dealing with your website or app? within a certain date range. For Google to determine which traffic belongs to the specific user who uses a tracking cookie. The single biscuit called _ga, saves a Google Analytics client ID.
You can also find active users in the Active Users report on the Audience tab. In this tab you will find You had many unique active users in the last day, 7 days, 14 days, and 28 days.
What are Google Analytics Custom Metrics?
Custom metrics are created by you. This is usually the Result of certain metrics that are not automatically recorded in Google Analytics.
There are two steps to creating a custom metric This must be done at the property level of your Google Analytics account. Ensure that You have editeding Permission on the property to change it if you don’t then the system won’t allow you Create a custom metric. First, set up the custom metric in your property. Then change your tracking code. You need to follow these steps, okay to the custom metrics work.
After understanding the metrics in Google Analytics, get in touch too Learn more about how to drive more traffic to your website.