Did you know that, according to Podcast Insights, there are currently over 1,750,000 podcasts and 43 million episodes available to listen to? And the popularity in podcasts is showing no sign of deterioration, which begs the question: what is the driving force behind the limitless growth of podcasts?
A simple explanation is that podcast penetration is greatest among 18- to 34-year-olds, which can be difficult for many advertisers to achieve. Podcasts are also an attractive medium for advertisers as the average podcast is 45 minutes and the average podcast ad is 90 seconds, which is much longer than traditional ads. There is also a higher tendency to listen to a podcast from start to finish, and it’s not easy to skip a podcast ad either.
Podcasts can be addicting too. Research has shown that listening to podcasts is becoming a habit.
All of these factors are compelling reasons for marketers to put their ad budgets behind podcasts, as this is where they get more bang for their buck. Similarly, high-quality content creators will increasingly focus on areas where there is greater potential for advertising revenue. This means that the quality of the content will be better and the choice of content will be even greater.
Brands like Starbucks, Google, Microsoft, Tinder and Pepsi have already started promoting their products on podcast platforms for some time. The fact that they continue to do so shows that they are getting good results. This will encourage more brands to follow suit and put their marketing spend behind podcasts.
As a medium, it’s easy to see why podcasts are alluring. They’re perfect on-demand content, and you can curate and customize your podcast to suit your personal tastes. It is also clear that as podcasts become more popular, more exciting podcast content is created on a wider variety of topics.
Just as Youtube became a playground for good content creators, the world is now opening up to exciting new podcast creators. In other words, you don’t have to have Michelle Obama, Ricky Gervais, Gwyneth Paltrow, or Dr. Be Phil to produce a successful podcast.
Below are some of our favorite podcasts – no surprise they were all created by women, for women.
Women love tech’s darling Female podcasts:
- So I quit my day job
- Women in technology with Tamara JohannaShameless
- Life uncut
- Fail fearlessly with Lola Berry
- Powerful steps with Tory Archbold
- No filter
- Lady Startup Stories
- She’s on the money
- Wine & Crime
- Quite easy
- The Like Us Girls
- We don’t have time for that
- Grab the yay