Wynn Resorts Ltd. will invest $ 3.5 million in Blue Wire, a sports podcasting platform based in San Francisco, and build a studio on the casino floor to promote Wynn Resorts’ WynnBET online gaming division .
Those in charge of the company confirmed on Thursday that the studio would be ready in time for the 2021 football season.
We’re going to Vegas, baby! ♠ Announcement of a first partnership of this kind with @WynnLasVegas 👇 pic.twitter.com/QtjYqPgbCn
– Blue Wire Podcasts (@bluewirepods) February 25, 2021
On its website, Blue Wire said it would bring together the next generation of journalists, influential fans and social media commentators to develop former athletes with a mission to have the conversation in sports on social media and that conversation by the hundreds of sports podcasts continue to reach fans around the world.
The studio aims to raise awareness of the WynnBET brand and produce storytelling-based content in collaboration with Blue Wire, which has several on-air personalities.
The studio is located next to the casino floor on the opposite side of the lobby.
The Blue Wire personalities are expected to interview athletes at the Wynn studio.
The development of broadcast studios is a new trend in sports betting. MGM Resorts International’s BetMGM partnered with The Athletic, which specializes in sports content and podcasts in January.
ESPN Radio and KOMP 92.3-FM broadcast live radio broadcasts on the Westgate SuperBook.
Downtown Las Vegas, the three-story Sportsbook in Circa is home to the Vegas Stats and Information Network with live broadcasts and podcasts.
Penn National Gaming of Pennsylvania announced last year that it was acquiring Barstool Sports, a sports-based broadcast and podcast operation.
The WynnBET online gaming and sports app is available in New Jersey, Colorado, and Michigan, and is preparing for rapid expansion in 2021. Nine states have market access and several pending license applications.
Contact Richard N. Velotta at firstname.lastname@example.org or 702-477-3893. Follow @RickVelotta on Twitter.